The Branded
Entertainment
Company
Production & design studio in Reykjavik, Iceland
KETCHUP THOUGHTS
What is branded entertainment?
Ketchup Creative was founded in January 2018 with the mission to become the first ad agency that didn't make ads. This fun paradox was inspired by emerging trends, as the next generation of consumers seemed to avoid traditional ads at any cost. In the fight for interest and attention, we believe that in order to retain, brands must entertain!
KETCHUP ORIGINALS
Using social media to spark viral news
See the full story of how an enticing job offer helped Icelandic airline WOW air become global news."This Airline is Giving Away a Summer of Free Travel (and Teaching Important Lessons in PR)"
Inc. Magazine
Jessica Stillman
“This is not a drill. WOW Air is hiring a person and their "best friend" to visit some of the airline's 38 destinations”
Good Morning America
Katie Kindelan
Recent work
KETCHUP TUTORIALS
How to send an energy drink to space - and back
When Iceland’s original energy drink, Orka, got a makeover and wanted to share the new looks with the world, we took that literally. Read the full story of how we sent a bottle flying into the stratosphere along with onboard cameras to document the journey.ABOUT US
A closer look at
the secret sauce
Ketchup Creative consists of cherry-picked ingredients usually found in traditional advertising agencies and production companies. Together, these ingredients form a new type of agency.
