The ad agency that
doesn't like ads

We create branded entertainment for the digital space.

Selling Online
FROM THE BLOG

What is Branded Entertainment?

As more and more people turn to ad-blockers and signup for commercial-free streaming platforms, brands are increasingly shifting focus from traditional advertising to entertaining original programming.

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Selling Online

Two great examples: RedBull Stratos and The Lego Movie.

Not to be confused with content marketing, where content is presented as a marketing ploy.

The best branded entertainment presents equal value for the brand and its audience.

The result: Content that audiences watch because they want to - not because they can't skip.

Team Member
Team Member
Team Member
KETCHUP ORIGINALS

Branded short-form blockbusters with Kass mobile payments

Based on very untrue events, our protagonist makes the recurring mistake of not downloading the mobile payment app 'Kass.' What follows are a series of unfortunate events.

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KETCHUP ORIGINALS

The Bank of Iceland reaches a new crowd with inspiring stories

Entrepreneurs, artist, athletes and other individuals who have excelled in their field share fun and inspiring stories from their journey to success.

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Parallax Image
Parallax Image
KETCHUP ORIGINALS

Using social media to spark viral news

See the full story of how an enticing job offer helped Icelandic airline WOW air become global news.

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"This Airline is Giving Away a Summer of Free Travel (and Teaching Important Lessons in PR)"

Inc. Magazine
Jessica Stillman

“This is not a drill. WOW Air is hiring a person and their "best friend" to visit some of the airline's 38 destinations”

Eward James
Good Morning America
Katie Kindelan
KETCHUP ORIGINALS

Kling Kling TV series with Síminn

Is the price difference between 1993 Nissan Micra and 2019 Mercedes G-wagon worth it? Superstar rapper Herra Hnetusmjor is joined by a string of celebrity guest to explore Iceland's price range. Currently on air.

WATCH THE PREVIEW
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